7up design icon
It was hot yesterday so I stopped at a koosk by the side of the road and cracked open an ice cold bottle of 7up. heaven. I must confess that it wasn’t just the weather that made me buy the drink, but the vibrant envy green of the glass and bold typography of the logo. It was seducing. A clear message was sent to coke saying 7up yours, it’s my time in the limelight.